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Finn Thormeier

Finn Thormeier

171 videos1.3K subscribers

Helping B2B tech companies activate their founder, CEO and executives on LinkedIn.

Recent Videos (50 of 171)

How to grow a newsletter w/ MKT1’s Emily Kramer
53:25

How to grow a newsletter w/ MKT1’s Emily Kramer

21 May 2026
The most creative company in B2B w/ Air's CEO and Head of Content
54:03

The most creative company in B2B w/ Air's CEO and Head of Content

14 May 2026
Scaling in a crowded market w/ lemlist’s CMO & VP Growth
58:46

Scaling in a crowded market w/ lemlist’s CMO & VP Growth

29 Apr 2026
How to be more funny on LinkedIn w/ Renée Shaw
48:28

How to be more funny on LinkedIn w/ Renée Shaw

22 Apr 2026
Sendoso CEO: Turning around a $100M+ Company
51:19

Sendoso CEO: Turning around a $100M+ Company

2 Apr 2026
Ahrefs CMO: Being scrappy, scaling to $100M ARR & how to become an AI-pilled CMO
47:30

Ahrefs CMO: Being scrappy, scaling to $100M ARR & how to become an AI-pilled CMO

26 Mar 2026
BTS #1: How we're using Jungler + Fibbler + Clay to turn LinkedIn engagement into pipeline
36:15

BTS #1: How we're using Jungler + Fibbler + Clay to turn LinkedIn engagement into pipeline

18 Mar 2026
Some opinions on how to grow on LinkedIn
39:31

Some opinions on how to grow on LinkedIn

11 Mar 2026
How to Stand the F*ck Out with Louis Grenier
52:27

How to Stand the F*ck Out with Louis Grenier

4 Mar 2026
How to Measure Brand Marketing & the Power of Founder Branding
59:55

How to Measure Brand Marketing & the Power of Founder Branding

25 Feb 2026
How Vector Uses Content, Signals & Taste to Do Great Marketing
57:02

How Vector Uses Content, Signals & Taste to Do Great Marketing

18 Feb 2026
Clio CEO ($400m ARR) on Moving from “classic” SaaS to AI-native
50:06

Clio CEO ($400m ARR) on Moving from “classic” SaaS to AI-native

11 Feb 2026
Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government
52:33

Lessons from the ex-CIO of Microsoft, Disney and the U.S. Government

4 Feb 2026
Claude Code's new Head of Marketing on Founder Branding & Developer Marketing
56:29

Claude Code's new Head of Marketing on Founder Branding & Developer Marketing

28 Jan 2026
Marketing Lessons from the CMO of G2, Salesloft & Drata
52:04

Marketing Lessons from the CMO of G2, Salesloft & Drata

21 Jan 2026
How the CMO Role is Changing w/ ex-CMO of Calendly Jessica Gilmartin
54:52

How the CMO Role is Changing w/ ex-CMO of Calendly Jessica Gilmartin

14 Jan 2026
The 4 Pillars of LinkedIn Thought Leadership (w/ Ashley Faus, Atlassian)
59:14

The 4 Pillars of LinkedIn Thought Leadership (w/ Ashley Faus, Atlassian)

7 Jan 2026
How Clay grew their LinkedIn page to 100k followers
43:00

How Clay grew their LinkedIn page to 100k followers

17 Dec 2025
How Semrush’s ex-VP of Brand Builds a Founder Brand From Scratch w/ Olga Andrienko (CMO at Foxtery)
53:47

How Semrush’s ex-VP of Brand Builds a Founder Brand From Scratch w/ Olga Andrienko (CMO at Foxtery)

10 Dec 2025
How ZoomInfo Scaled their Creator Program to 40+ Influencers & Millions in Revenue
59:25

How ZoomInfo Scaled their Creator Program to 40+ Influencers & Millions in Revenue

4 Dec 2025
An Introduction to B2B Influencer Marketing w/ Limelight’s CEO David Walsh
55:01

An Introduction to B2B Influencer Marketing w/ Limelight’s CEO David Walsh

27 Nov 2025
How This B2B Tech CMO grew to 60,000 LinkedIn Followers (Executive Thought Leadership Playbook)
51:25

How This B2B Tech CMO grew to 60,000 LinkedIn Followers (Executive Thought Leadership Playbook)

20 Nov 2025
How to Turn a B2B Tech Brand into the #1 News Source in the Industry
48:56

How to Turn a B2B Tech Brand into the #1 News Source in the Industry

13 Nov 2025
LinkedIn's VP of Brand & Content Strategy on How the Best B2B Brands Use LinkedIn & Video to Grow
49:45

LinkedIn's VP of Brand & Content Strategy on How the Best B2B Brands Use LinkedIn & Video to Grow

6 Nov 2025
Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR
40:10

Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR

30 Oct 2025
Gong's Executive Content & LinkedIn Thought Leadership Playbook w/ Udi Ledergor
57:03

Gong's Executive Content & LinkedIn Thought Leadership Playbook w/ Udi Ledergor

23 Oct 2025
How SentinelOne’s ($1B ARR) CMO Uses LinkedIn to Drive Brand & Pipeline
49:26

How SentinelOne’s ($1B ARR) CMO Uses LinkedIn to Drive Brand & Pipeline

16 Oct 2025
Sales, Life, and Career Lessons from Owner.com CRO Kyle Norton
53:53

Sales, Life, and Career Lessons from Owner.com CRO Kyle Norton

9 Oct 2025
lemlist CEO’s LinkedIn Playbook ($33M ARR, 10:1 LTV/CAC)
55:15

lemlist CEO’s LinkedIn Playbook ($33M ARR, 10:1 LTV/CAC)

7 Oct 2025
DHH: How to Make F*ck You Money, Writing, US vs EU, Building Basecamp, 37signals & Ruby on Rails
58:37

DHH: How to Make F*ck You Money, Writing, US vs EU, Building Basecamp, 37signals & Ruby on Rails

2 Oct 2025
The Modern Executive’s Communications Playbook
44:20

The Modern Executive’s Communications Playbook

30 Sept 2025
The Founder Brand Playbook Behind Recall.ai’s $38M Series B
39:23

The Founder Brand Playbook Behind Recall.ai’s $38M Series B

26 Sept 2025
The 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMO
38:59

The 95–5 Marketing Playbook to Build Future Demand w/ Kandji’s CMO

24 Sept 2025
Adam Frankl: How to Launch & Scale a DevTool Startup (3x VP Marketing at Unicorns)
50:28

Adam Frankl: How to Launch & Scale a DevTool Startup (3x VP Marketing at Unicorns)

17 Sept 2025
How This VP of Comms Built ZoomInfo’s $1.2B CEO Brand on LinkedIn
56:49

How This VP of Comms Built ZoomInfo’s $1.2B CEO Brand on LinkedIn

10 Sept 2025
The Man Behind Adam Robinson & Gal Aga's Top CEO Brands
53:33

The Man Behind Adam Robinson & Gal Aga's Top CEO Brands

3 Sept 2025
Lessons from Bootstrapping to $7.5M ARR with 15 People in 9 Years
42:57

Lessons from Bootstrapping to $7.5M ARR with 15 People in 9 Years

28 Aug 2025
How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO
43:35

How to Break into Enterprise & Go Upmarket from a 2x Startup CRO turned SaaS CEO

21 Aug 2025
Kevin "KD" Dorsey: How this SaaS CRO leverages LinkedIn and grew to 137K Followers
50:54

Kevin "KD" Dorsey: How this SaaS CRO leverages LinkedIn and grew to 137K Followers

14 Aug 2025
Hootsuite CEO’s Linkedin Approach (3.5M Views/Mo) while Running a 1,500+ People Company
54:54

Hootsuite CEO’s Linkedin Approach (3.5M Views/Mo) while Running a 1,500+ People Company

7 Aug 2025
How incident.io Scaled from First Users to 10M+ ARR in 4 Years (Selling to Engineers)
36:49

How incident.io Scaled from First Users to 10M+ ARR in 4 Years (Selling to Engineers)

31 Jul 2025
Peter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEO
54:58

Peter Caputa: How the ex-VP Sales of Hubspot uses Linkedin to grow his 10M ARR SaaS company as CEO

24 Jul 2025
How to Do Cold Email for SaaS in 2025 - Playbooks from RB2B, Fyxer AI & Directive (8M Emails/Month)
41:59

How to Do Cold Email for SaaS in 2025 - Playbooks from RB2B, Fyxer AI & Directive (8M Emails/Month)

17 Jul 2025
Peter Walker: How to build an Insights Function & Add 130K LinkedIn Followers
54:40

Peter Walker: How to build an Insights Function & Add 130K LinkedIn Followers

14 Jul 2025
James Hawkins: PostHog CEO on Building a Product Devs Love, Shipping Speed & Linkedin Sh*tposting
56:02

James Hawkins: PostHog CEO on Building a Product Devs Love, Shipping Speed & Linkedin Sh*tposting

6 Jul 2025
Santosh Sharan: 500k/Month LinkedIn Views, How B2B Buying is Changing, Lessons from RB2B & ZoomInfo
53:56

Santosh Sharan: 500k/Month LinkedIn Views, How B2B Buying is Changing, Lessons from RB2B & ZoomInfo

27 Jun 2025
Gal Aga: LinkedIn Playbook That Drives 3M Views/Month for This SaaS CEO
52:17

Gal Aga: LinkedIn Playbook That Drives 3M Views/Month for This SaaS CEO

20 Jun 2025
Jason Fried: AI, Hiring, FOMO, Taste, Prioritizing, Writing, Growth, Basecamp, HEY, Once
1:05:47

Jason Fried: AI, Hiring, FOMO, Taste, Prioritizing, Writing, Growth, Basecamp, HEY, Once

12 Jun 2025
How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt
45:48

How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt

21 May 2025
Amos Bar-Joseph: This SaaS CEO is scaling to $10M ARR per FTE using AI Agents & Founder-Led Content
41:57

Amos Bar-Joseph: This SaaS CEO is scaling to $10M ARR per FTE using AI Agents & Founder-Led Content

14 May 2025
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